34th Street Instagram Glow-Up
Timeline
Summer 2024
Role
Lead Designer
Collaborators
Wei-An Jin
Insia Haque
tools
InDesign
Illustrator
Context
Bringing an editorial look to 34th Street's Instagram
34th Street Magazine is Penn’s arts, culture, and lifestyle publication. Our Instagram had strong editorial writing but inconsistent branding and low engagement. While leading the design team over the summer, I wanted to give Street a hot girl summer too…
Swiping, turned into a story
I wanted to build a system of modular layouts that use the swipe as a storytelling tool, creating seamless compositions across posts.
Taking bits from print to pixel
I created a structured typography system inspired by the magazine’s print identity, connecting each typeface back to 34th Street’s editorial tone.
